This program prepares students to become educated in Marketing Management. People working in the Marketing pathway manage products and services, conduct research, promote, sell, and maintain products and services, and handle communications both inside and outside the organization. This pathway is designed to give students knowledge of all major aspects of starting, building, running a small business. The school-based enterprise (The Warrior WigWam) is used as the learning lab for this pathway. 

Advertising

Customer Service

Entrepreneurship

Fashion Merchandising

Hospitality Marketing

International Marketing

Marketing Research

DECA

The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers. A powerful instructional component, DECA brings the classroom to life by empowering the teacher-advisor to make learning relevant with educational programs that integrate into classroom instruction, apply learning, connect to business and promote competition. The successful integration of each of these four interconnected components, also part of DECA’s guiding principles, results in a strong program that produces college- and career-ready students.